Section II C: Safer Choice in Private Brands

and last updated on September 27, 2017 08:00 AM

C.1. Walmart U.S. and Sam’s Club U.S. stores will strive towards formulating and labeling its private brand products in accordance with the U.S. EPA's Safer Choice program, beginning in January 2014 with cleaning products and expanding to other categories as the program grows.

Description: The U.S. EPA's Safer Choice Product Labeling Program is an authoritative voluntary program that reviews the safety of products by evaluating their individual ingredients against transparent, scientifically-based criteria. Products that earn the Safer Choice label have had every ingredient (including fragrances and other ingredients that are covered as trade secrets) evaluated for human health and environmental effects using the most current information, predictive modeling tools, and expert judgment. To meet the Safer Choice requirements, a product and its ingredients must comply with criteria outlined in "Safer Choice Program Master Criteria for Safer Ingredients" or the relevant "Safer Choice Functional-Class Criteria" and "EPA's Safer Choice Standard for Safer Products". In addition, a Safer Choice-certified product must meet performance, labeling, and sustainable packaging requirements. By acquiring a Safer Choice label, a product proves that it contains the safest possible ingredients for its function.

Resources: US EPA Safer Choice program


  • Percentage of private brand products in product categories covered by Safer Choice which are Safer Choice certified
  • Percentage of private brand products that are Safer Choice certified

The combination of safety, affordability and product performance is very important to Walmart. The Environmental Protection Agency's (EPA) Safer Choice certification program helps consumers, businesses and purchasers find products that perform well and that are designed to be safer for human health and the environment. Since we've announced our commitment, we've begun adding Safer Choice certification to our private brand products, and we will continue our work to offer even more of these products to our customers.

It's clear that there is still plenty of work ahead, but we're confident that we'll continue to make progress in the coming years. We remain committed to our Sustainable Chemistry Commitment as a means of improving our chemical footprint. We'll refine and continue to measure our progress and pinpoint key opportunities for improvement.